https://ilhamek.com/blog/Plain answers for personal injury lawyers about video, social media, getting cases and bar rules, written by a California attorney.en-ushttps://ilhamek.com/blog/can-a-pi-firm-hire-a-video-company-without-firing-its-marketing-agency/https://ilhamek.com/blog/can-a-pi-firm-hire-a-video-company-without-firing-its-marketing-agency/Wed, 04 Nov 2026 08:00:00 -0800Getting casesYes, and for most firms you should keep the agency you have. An ad or SEO agency's job is to get injured people to find you. What they see next on their phone, and what happens when they call, is usually nobody's job. A video and front door partner works on that part, alongside your agency, not instead of it.https://ilhamek.com/blog/how-often-should-a-personal-injury-firm-post-on-social-media/https://ilhamek.com/blog/how-often-should-a-personal-injury-firm-post-on-social-media/Tue, 03 Nov 2026 08:00:00 -0800Video and socialFor most PI firms, two or three short videos a week is a realistic rhythm, and one a week is the floor. The exact number matters less than keeping it up for months, because trust builds through repetition. A pace you can hold for a year beats a burst that stops after three weeks. Batch your filming so posting does not depend on how busy your caseload is.https://ilhamek.com/blog/what-an-injured-person-sees-when-they-find-your-pi-firm-at-11pm/https://ilhamek.com/blog/what-an-injured-person-sees-when-they-find-your-pi-firm-at-11pm/Tue, 03 Nov 2026 08:00:00 -0800Getting casesThey see your Google profile first: your hours, your reviews and your photos. Then your homepage, which should show a real face on video and one clear way to call. Then the moment that matters most: what happens when they call. If any step feels slow or unclear, they call someone else, and you never know they looked.https://ilhamek.com/blog/where-do-personal-injury-cases-come-from/https://ilhamek.com/blog/where-do-personal-injury-cases-come-from/Tue, 03 Nov 2026 08:00:00 -0800Getting casesPI cases come in through 12 sources that fall into 4 groups: the house (what people see and what happens when they call), people who know you, online trust, and attention. Every source sends people to the same front door, so the house comes first. Once it is solid, add one source at a time and give each a simple, repeatable system.https://ilhamek.com/blog/should-pi-firm-post-as-the-lawyer-or-the-firm/https://ilhamek.com/blog/should-pi-firm-post-as-the-lawyer-or-the-firm/Tue, 03 Nov 2026 08:00:00 -0800Video and socialPost as a person. Social media rewards a face, not a firm logo, and in our study of leading PI firms, one founder had 2.7 million followers while most of the firms' own accounts had under 2,000. People follow someone they can hear and trust. The firm still owns the accounts and the system, but a lawyer, or several, should be the face on camera.https://ilhamek.com/blog/why-chatgpt-skips-the-biggest-pi-advertisers/https://ilhamek.com/blog/why-chatgpt-skips-the-biggest-pi-advertisers/Tue, 03 Nov 2026 08:00:00 -0800Getting casesIn our study of 14 leading PI firms, ChatGPT named only 2 of them when asked 6 real questions, and recommended smaller firms instead. Spending more on ads did not seem to earn a mention. What seemed to matter was what the AI could read: a clear website, the same description of the firm everywhere, plain answers to real questions, and reviews. Those are things a firm of any size can work on.https://ilhamek.com/blog/should-a-pi-firm-fix-intake-before-buying-more-ads/https://ilhamek.com/blog/should-a-pi-firm-fix-intake-before-buying-more-ads/Tue, 03 Nov 2026 08:00:00 -0800Getting casesYes. An ad only buys a moment of attention. If your Google profile looks closed, your homepage hides the phone number, or calls go to voicemail, more ads just send more people to the same cracks. Check what injured people see and what happens when they call, fix what you find, and then decide how much more to spend.https://ilhamek.com/blog/do-personal-injury-lawyers-get-cases-from-social-media/https://ilhamek.com/blog/do-personal-injury-lawyers-get-cases-from-social-media/Sat, 31 Oct 2026 08:00:00 -0800Getting casesSome do, and a few build their whole firm on it. But most PI lawyers say their best cases still come from past clients, other attorneys and their community. Social media's real job is trust: when someone is referred to you or searches your name, they already know your face and how you think. Firms that post consistently, for years, as part of how the firm runs, are the ones that get cases from it.https://ilhamek.com/blog/california-lawyers-tiktok-instagram-advertising-rules/https://ilhamek.com/blog/california-lawyers-tiktok-instagram-advertising-rules/Thu, 22 Oct 2026 08:00:00 -0800Bar rulesYes. California lawyers can post on TikTok, Instagram, YouTube, LinkedIn and Facebook. But most firm videos count as attorney advertising, so the same rules apply to a 30-second Reel as to a billboard: nothing false or misleading, no promised results, a responsible lawyer identified, and care with testimonials and case results.