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Plain answers for PI lawyers.

Short, practical guides on video, social media, getting cases and bar rules. Written by a California attorney.

Fix the house first. Then add one source at a time.
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Where Do Personal Injury Cases Come From? 12 Sources and a System for Each

A California attorney maps the 12 ways a PI case comes in, grouped into 4 parts, with a simple system for each. Why the house comes first, and how to add one source at a time.

Ilhame Kabli · 6 min readRead the guide →
Getting cases

Can a PI Firm Hire a Video Company Without Firing Its Marketing Agency?

5 min read
Video and social

How Often Should a Personal Injury Firm Post on Social Media?

5 min read
Getting cases

What Does an Injured Person See When They Find Your PI Firm at 11pm?

5 min read
Getting cases

Where Do Personal Injury Cases Come From? 12 Sources and a System for Each

6 min read
Video and social

Should a PI Firm Post on Social Media as the Lawyer or as the Firm?

5 min read
Getting cases

Why Does ChatGPT Skip Most of the Biggest PI Advertisers?

5 min read
Getting cases

Should a PI Firm Fix Its Intake Before Buying More Ads?

6 min read
Getting cases

Do Personal Injury Lawyers Really Get Cases From Social Media?

7 min read
Bar rules

Can California Lawyers Post on TikTok and Instagram? What the Advertising Rules Say

4 min read

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